Articles

The Power of Partnerships in Property Auctions

AndyThompson

Written by: Andy Thompson on 14th August 2025

Partner

In today’s property auction market, strategic relationships are a major driver in our success and ongoing growth. Nearly half of our sales now originate from introductions by trusted partners - including estate agents, commercial agents and asset managers. By focussing on long-term, bespoke partnerships, we’ve facilitated some of our most successful sales, delivering value for sellers, introducers and buyers alike.

Why Partnerships Matter

Whether it’s a probate property, a refurbishment project, or simply a seller who needs to move quickly, our partners help identify stock that’s well suited to auction. By understanding the sellers’ circumstances and motivations, our partners enable us to act quickly and effectively – providing clear, informed guidance, setting realistic price expectations and promoting the property to our national audience of active buyers.

This combination delivers a fast and secure outcome for the seller, a monetised and efficient solution for our introducers and a trusted, professional process that benefits everyone involved.

What Makes a Great Partnership?

Communication – We keep partners updated at all points throughout the sale process and we value transparency in return – especially around seller expectations and timescales.

Trust and Speed -  In a situation where time is usually of the essence, our partners can rely on us to act quickly, give honest advice and treat their referrals with professionalism and integrity.  

Shared Success -  when our partners succeed, we succeed. Whether it’s an estate agent looking to resolve a sticky chain, a solicitor managing an estate or a trader introducing a property that doesn’t suit them to buy, we make sure there’s value in it for everyone.

Why Partners Choose Auction

The reasons vary. Some introducers come to us after a private-treaty sale falls through or when a vendor’s circumstances change. However, our most successful partners proactively suggest auction from the outset, knowing the benefits that it delivers:

  • Fixed exchange and completion dates.
  • No fall-through risk.
  • Suitable for unusual / complicated, tenanted or time-sensitive properties.
  • Competitive bidding that can drive prices beyond expectations and deliver a transparent result for clients.

Many of our strongest relationships began with a single referral and have gone on to grow into long-term collaborations. A great example of this is North Manchester residential agent, Aubrey Lee – who sold 3.2m worth of property with us in July alone.

 A Win-Win Model

We offer competitive fee-sharing arrangements for introducing agents and work flexibly with professionals across sectors. More than that – we act as an extension of your service, helping you offer clients a fast, secure route to sale which outperforms traditional methods in the right circumstances. 

Our ethos is clear - to build relationships that are based on professionalism and mutual benefit with the shared goal of achieving the best possible outcome for the client.

Partner with us for success

Turn referrals into results – click here to partner with us today.

About the Author