Auction People Guides

Online Auction Buying Guide

Buying a property via our online auction platform is a simple process. It has all the benefits synonymous with traditional auctions, including speed and transparency, but with the added advantage of being able to bid from the comfort of your own home or office via desktop, tablet or mobile phone.

To find out how to get started, just follow our easy 5 step guide below. We've also put together an online auction video guide, which can be viewed on our YouTube channel here.

Create an account

Create an account

In order to bid, you will first need a Pugh account. If you already have one you will simply need to login. However, if you don't, you'll need to create one. This requires you to provide an email address and create a secure password. You will then need to verify your email account by clicking an activation link that we'll send to you via email.

Search available lots

Search available lots

Browse the online auction lots on our website using the main navigation menu or within an existing property search. Once you've found the lot/s you are interested in and would like to register to bid on, click Register to bid.

Register to bid

Register to bid

Once you have clicked Register to Bid, you will be taken to the online auction bidding form which you will need to complete and upload the relevant identification documents to. Please note the information provided will form the contract in the event you are the successful bidder. You will then need to tick the boxes to confirm that all information provided is correct, you have read and agree to our terms and conditions and to the pre-authorisation of funds of your bidding deposit and buyers premium from your registered debit card. Then click Submit and continue to next step. You will then be taken to our secure bidding partners, ATG to add your debit card details for the pre-authorised funds. Please note credit cards are not accepted and the debit card must be issued from a UK bank and in the name of a party whose identity documents have been provided to us in part one of registration. Then click “Complete Registration” to finalise your application to bid. Please note the cut off for registrations is 12 noon the Monday prior to the auction start date and we are unable to guarantee any registrations submitted after this time. Therefore, it is highly recommended you submit your registration as early as possible in the auction cycle as the pre-authorisation of funds for your bidding deposit and buyers premium will still only be processed on the week of auction as detailed within the terms and conditions.

View acceptable ID documents


The information submitted will then be verified by a member of our team and once this has been satisfied the pre-authorisation of the bidding deposit and buyers premium funds, relevant to each lot you are wanting to bid on, will automatically be taken from the debit card provided on the week the auction commences.



Once this has been confirmed your registration to bid is approved. You will be sent a link directing you to the bidding platform and once the bidding has opened simply enter the amount you wish to bid, or your maximum bid, and start bidding. Bids will go up incrementally - depending on the guide price & value of the lot. Please note bids must be submitted in line with the set increments and bids submitted outside of these increments cannot be accepted. If you are the successful bidder, the pre-authorised bidding deposit and buyer's premium will be retained towards the contractual deposit and buyer’s premium amounts. In the event any shortfall is due, you will be contacted straight away. If you are unsuccessful, the pre-authorisation on your card will be removed in line with the terms and conditions.

Get In Touch

Do you have a query, or a property to sell? Complete this form and an expert will be in touch promptly.

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Saturday: Closed

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